Jelmoli – House of Brands

Located on the famous Bahnhofstrasse in Zürich, Jelmoli is one of the oldest and most well-known department stores in the world.

When I was a little girl, I remember going shopping there with my grandmother. She always had the finest taste. I hadn’t been back to Jelmoli since the 2010 renovation. I couldn’t wait to check it out for myself.

The renovation of the ‘glass palace’ is beautiful. The store is sleek, yet inviting. Without a doubt, the stand-out change for me is the Gourmet Factory, the luxe grocery store located on the bottom floor of Jelmoli. Filled with delicacies from all over the world, shoppers can find almost anything in the Gourmet Factory. The open floor layout makes it feel like an indoor marketplace. With specialty food stations and champagne bars dotting the aisles, this food shopping experience is not one to be missed.

One of the most impressive features is the Natürli cheese humidor. With over 200 cheeses available, this cheese cellar is a must-see for any cheese lover. There is even a fondue section for take-away or immediate consumption… how very Swiss.