Throughout the ages, butter was revered as a healthy and delicious product. It was used medicinally in some ancient Indian cultures, ancient Egyptians valued it as a cure for eye problems, and during the Tang dynasty in China clarified butter was symbolic of Buddha’s enlightenment. However, in the recent past the health properties of butter have been extensively debated.
In the mid‐20th century, heart disease quickly rose to become our country’s number one killer. Partly in reaction to this, the American Heart Association announced their anti‐fat guidelines for a healthy diet in the 1970s. Millions of Americans switched from butter to margarine, which was previously considered a “poor man’s food”. Butter was linked to an increase in cholesterol, along with a slew of other health problems.
It is only in the past few years that the reputation of butter as a nutritional, important part of a balanced diet is becoming restored in our cultural psyche. Though it should be enjoyed in moderation, like many of the best things in life, butter is full of nutrients and vitamins that are important to a healthy diet.
Rochelle Bilow of Bon Appetit provides a brief timeline of studies about butter that show how regularly the public perception of butter has changed over the past century and a half. We’re left thinking that maybe, just maybe, butter is alright despite yo‐yoing public opinion. It has been consumed, used, and venerated for several millennia after all.
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The other afternoon, I was lucky enough to get up close and personal with one of my favorite local chefs, Luke Venner. I got a chance to hang out behind the scenes, whip up some bomb butter and chat all things Churncraft.
A few weeks ago, a jury of 39 design experts from around the world met in Germany to judge more than 5’500 product innovations from 54 countries. After careful evaluation, the jury paid tribute to Churncraft’s design with the coveted Red Dot distinction. The Churncraft butter churn will be exhibited at the Red Dot Design Museum in Essen, Germany, along with the other winners.